Dating App

A dating app that promotes a heightened sense of
security and control for women before and during a date.

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What Do I Wont to Achieve?

A dating app that creates a safer and more reliable environment for women and men by allowing them to know more about the person they are meeting. It also helps users leave a date easily if they feel uncomfortable.

Our Users

The users of the dating app are mainly men and women looking for relationships. They range from young adults to middle-aged people who value transparency and confidence in their dating experiences. These users often have busy lifestyles, which makes using the app convenient and available.

Research

Frustrations and Pain Points

Meeting someone for the first time on online dating platforms can be dangerous due to limited information and no mutual connections. failure to take basic precautions can leave people vulnerable, especially in public places where a woman's need for help might go unnoticed, and some women struggle to end uncomfortable dates assertively.

Competitors Analysis

Weak points

Lack of information about partner members.
There is no recommendation for safe areas for dating.
No safety information before date.
Profile verification is optional.
Studies indicate that competitors prioritize profit over women's safety.

Strong points

Block and report easily.
Real time location sharing.
Photo Verification.

Users Questions

Key data collected in the questionnaire

Women answered the questionnaire:

No mutual friends 81%

Women dated men without any mutual friends.

Seeking Insights 66%

Women want information about men from other women.

Inform about the date 49%

Women didn't notify family or friends about their dates.

When did you feel more apprehensive/stressed/insecure before or during a date?

52 women answered that they were more worried that they had arranged a date with a person through an app.

User Journey

While researching user needs, I explored various directions, leading to multiple processes within the application. From these flows, I selected the one that provided the most essential data.

Recognizing a familiar person/feedback and reviews:

Final Iteration Design

Sketch

While researching user needs, I explored various directions, leading to multiple processes within the application. From these flows, I selected the one that provided the most essential data.

Background & Strategy Kickoff

In the contemporary era, dating apps have become the primary way to meet partners. However, many women still feel scared and hesitant about going on a date with a stranger.

These two login screens are designed to verify the user's identity. The user must register through a social platform and then verify their face photos. This process ensures that users cannot create unreliable profiles with fake pictures.

Final Design

Main Screen

You can see here the new pictures that came in, one of them
is the blue star which shows that the pictures are true and not of an impostor. Another thing I added here is a mutual friends icon

Icon Named: Familiar

If the user recognizes the person in the photo, they can click
this icon and answer questions about how they know them
and provide additional information.

Women Who Know Orel

These screens were designed to gather more details about a person from other women, enhancing security and providing personal insights about potential contacts. Seeing that someone is well-known by others fosters a sense of trust and empowerment.

This feature came about in a study we conducted showing that 65.6% of women would like to receive more information about the person they are dating from other women.

Interpersonal Insights

Social Validation: Influencing Dating Decisions with Insights from Different Sources.
Informed decisions: users access diverse opinions and more information.
Increased trust: builds trust in the community and strengthens the confidence that women know the same person.
Improved UX: information hub, streamlines the dating process for a better user experience.
Risk reduction: offers a broader view of the human being, and helps identify potential risks.

Button: I'm going on a date

By pressing the button I go on a date who is in a conversation with a new person in the application, the user goes to a safe dating page
There he is presented with various options he can take to ensure the date he feels is in a safer and more controlled environment.

Safe Date

Each of these five features emerged from conversations and questionnaires with women who shared how they cause or try to increase their sense of security on a date.

Safe Date - Bodyguard Feature

When I want to add a bodyguard to a date, I go to the Safe Date page, and a list of contacts from my phone opens. I can then select two women who know I went on a date, and I can call them if necessary. They are always visible on my profile page

Icon named: Familiar

Insights

In researching the topic, I received responses and insights from many women. Conversations with different app users guided me in refining the plugins while taking care of the user's sensitivity.

What next?
Focus the questionnaire on a familiar person and refine the questions in such a way that they do not harm that familiar person and that they do give added value to that persona that you wish to get to know.

Next steps include partnering with meeting places like restaurants and pubs locations to provide users with close and secure meeting options, improve overall safety and in-app assistance.

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